Salesforce For Firms Built on People, Processes, and Performance

Professional service firms rely on expertise, reputation, and strong delivery. Whether you provide advice, manage client work, or deliver ongoing services, your business depends on clear handovers, consistent communication, and visibility across the client lifecycle.

We work with firms across the professional services sector to design Salesforce systems that support the way you actually work. From first enquiry to final delivery, we bring structure to your sales, onboarding, delivery, and client service operations.

Common challenges in professional services

When income is predictable, such as under a retainer, forecasting is straightforward. But for firms with variable or project-based revenue, it often makes sense to integrate Salesforce with your accounting platform to bring in actuals. Where Salesforce handles operational delivery, we can also build billing directly into the platform.

Once a deal is signed, delivery teams need more than just a contact name. Billing models, key preferences, account history, and delivery notes need to be accessible at the account level. We make that part of the process.

Instructions often come in via email or support tickets. We use Service Cloud to help firms track and triage inbound work, so opportunities don’t get missed and teams stay aligned.

Firms still lose time generating NDAs, engagement letters, and billing statements manually. We integrate document generation into your Salesforce workflow to reduce admin without cutting corners.

If project tasks and milestones sit outside the CRM, sales and service teams lose visibility. We help bring the right level of delivery tracking into Salesforce, without overcomplicating the system.

A roadmap that grows with you

We usually start with the core: sales pipelines, onboarding, and service handling. From there, your Salesforce system can evolve to support:

  • Accounting system integrations
    Bringing billed revenue into Salesforce to track performance and close the gap between forecast and actuals

  • Contract and document workflows
    Automating client-facing documents such as terms, renewals, and statements

  • Delivery task tracking
    Adding projects, milestones, or tasks where in-platform coordination is helpful

  • Lead nurture and outbound
    Introducing marketing automation or simple campaigns to stay visible between engagements

  • Reporting and insight
    Building dashboards to track pipeline, project delivery, and client engagement in one place

Every solution is shaped around your current operations, with a clear path to future growth.

Need a better way to
manage sales, delivery, and service?

Book a call to explore how Salesforce can support your firm.
SOCIAL
ADDRESS
128 City Road
London EC1V 2NX
© Appdraft 2025. Appdraft Limited is registered in England under company number 11696760 at 128 City Road, London, EC1V 2NX.